Local Western Australian businesses are getting educated in the online world, with Google teaching local businesses to expand in the World Wide Web.
The online giant has brought its Google Digital Garage event to Perth to teach small businesses to connect online, improving them through digital marketing.
“Today’s event is all about supporting small businesses to grow, employ more people be successful,” Premier Mark McGowan said.
“Engaging with the online world is an important part of that.”
Google has brought a hundred people to WA to educate individuals and businesses through personalised training workshops as a free training platform, partnering with the State Government.
A range of businesses will be taking part in the two-day event from the 18th and 19th of July, to grow their online visibility to reach their digital potential.
Participants will learn online marketing including search engine optimisation, content marketing and social media marketing to help local businesses in the state “get the best of opportunities.”
“Google will engage with many small businesses in Western Australia and promote their success, promote activity, promote people doing new things to provide more customers and more revenue,” Mr McGowan said.
Google Head of Marketing Solutions Australia John Ball said the event was about helping businesses develop.
“One of the things that really gets us here is how do we help small businesses grow,” Mr Ball said.
“How do we help them understand more about how to get online and find new customers.”
“The world has changed so quickly over the last number of years and helping businesses understand that and get online has really been the secret to success to the success.”
Mr Ball said the event was oversubscribed very quickly, from a lot of local interest.
“One of the most common pieces of feedback is when are you coming back?” he said.
“We’re very excited to be here and the local community’s really taken it on board very well.”