WA’s natural environment and festival season will become the highlight of the state’s new advertising campaign promoting Perth as the ideal summer location to interstate visitors.
Pitching the campaign to Sydney and Melbourne visitors, Tourism WA will market Perth’s weather, beaches, attractions, nightlife and seasonal events, pushing the message that “Summer is the Greatest Show in Perth.”
“Not only does Perth offer visitors picturesque beaches and fantastic weather, our city has undergone a transformation,” Tourism Minister Paul Papalia said.
“It is home to a vibrant nightlife, an array of bar, restaurant and hotel options and a variety of events and attractions.”
The campaign encourages visitors to come to Perth during the summer months, through a television, digital and billboard advertising campaign.
It builds on the earlier tourism campaigns this year that was designed to change perceptions of Perth.
“This advertising campaign will build on the momentum of the Hotel Perth campaign to continue to promote our city as a desirable, affordable and quality holiday destination to an east coast audience,” Mr Papalia said.
Mr Papalia said the campaign was expected to boost the economy, presenting Perth as an exciting and affordable holiday destination.
“Campaigns such as this form part of Tourism WA’s Two-Year Action Plan to grow the number of the visitors to the State, to boost the economy and grow jobs,” he said.